Selling is what real estate is all about, and that means building rapport and strong relationships. Without this skill, there’s no money to be made and no paperwork to be done, regardless of how proficient you may be!
In today’s article, we are going to look at the steps involved in closing real estate deals. While this article is going to be mostly focused on selling properties, we could also apply many of the points to real estate investors and agents involved in the rental market.
Confidence is key. If you believe in yourself, if you believe in the deal, it will happen. This confidence needs to be clear throughout the process
Treat the client like you would want to be treated (Do not bombard them with information)—in a straightforward, direct, and personable manner. If the clients are interested and the process moves forward, then that is the time to give more information that could help them decide if the property is right for them.
Don’t waste your time trying to sell a property your clients really aren’t interested in. And don’t keep pushing for a deal that will never happen.
If your clients have doubts—and they will, talk them through. Don’t just ignore the issues when they arise. Face them head-on and deal with them together.
Do not find a script online and learn it by heart! That will be untrustworthy sometimes. Scripts can be great, but they have to be uniquely yours. Although a script can be useful, remember each property and each client are different, and therefore some flexibility and creativity are always necessary in order to close each sale.
Some clients are interested in the property but they are still not sure about their decision. In this case find something you can throw in they simply can’t resist. You’ll probably have to work with the other real estate agent to allow this to happen, but since you both want the sale to go through, be able to come up with something pretty irresistible.
As human beings, we want to interact with other human beings. A fake person is not only obvious but off-putting to clients. Relax, take a deep breath, and go into each meeting and deal as you.
It’s difficult, of course, but with these simple pieces of advice, I hope you are going to have more success in the future in closing real estate deals.
How to close a deal without feeling pushy
Keep any and all contact with potential buyers to emails and calls when you have information for them. Do not call your clients without something to offer them, as that seems like you’re hovering. Furthermore, you should decide which closing technique you need to use, and be prepared to use it.
You can follow these simple steps.
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